Beyonce Goes To Bollywood (w/ColdPlay)

Looking to get your weekend getting started right? Well look no further than this video of “Hymn For The Weekend” from ColdPlay’s new album, A Head Full of Dreams. The band is also playing at the SuperBowl half time show. I am not really a fan of ColdPay — too mainstream pistache for my weird musical takes — but I did like the new video of the song featuring Beyonce.

The video which combines various elements of Indian Exotica — Bollywood, Bioscopes, Mystics, Swamis, Peacocks, Festival of Colors and various gods is actually yet another musical interpertation of India that I sometimes struggle to find. The song features Beyonce – as a Bollywood Star and a goddess – and she fits into the exotic locales.

I am a huge fan of Beyonce, not just for her music but also for her mastery of the media business and her as a person. Her talent is impressive. What would be cool – to see Beyonce collaborate with newer talents from India on an album co-produced by Nitin Sawhney and Jay-Z. That will surely be magical sound for the 21st century.

Watch the video on ColdPlay’s YouTube Channel or see it ad-free on Director Ben Mor’s Site.  Stream it on Spotify if you don’t much care for the video, but video really makes the song.

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Jenna Wortham

Jenna Wortham is a staff writer at The New York Times Magazine. A graduate of the University of Virginia, she worked at Wired before joining the Times in 2008 and more recently, the New York Times magazine. Wortham is an important voice on digital culture and new technologies. Introduction Like any popular mass medium, the … Continue reading Jenna Wortham