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Jenna Wortham is a staff writer at The New York Times Magazine. A graduate of the University of Virginia, she worked at Wired before joining the Times in 2008 and more recently, the New York Times magazine. Wortham is an important voice on digital culture and new technologies.

Introduction

Like any popular mass medium, the internet often reflects the time and place as well as the people who use it. From the directory web to the search web to the social web to the mobile web, each shift in core internet behaviors has spawned its own set of stars: companies, investors, celebrities and journalists. Jenna Wortham is one of those rare writers who is able to explain the shapeshifting culture of the younger and newer internet.

A heady blend of smarts, skills, poise and sassiness, she is the voice of the Snapchat generation, throwing herself into the change before making