Silicon Valley’s Empathy Vacuum
In a recent podcast, Adobe Chief Product Officer Scott Belsky said that startups and founders jump into the fray and desire to do the impossible but overlook one small thing — empathy. I have talked about the need for empathy for more than a decade now — in 2013, 2014, 2016, and then in 2017. I am glad Scott is taking up the issue.
“What should have driven you instead is empathy for the customer and their problem. What should have driven you instead is empathy for the customer and their problem. You should’ve gone shoulder to shoulder with them to identify this problem first before crafting your vision. Yes, the cheat code of course is to solve your own problem, like many successful founders do. You’re the customer so you collapse the stack of empathy.”
I believe Scott’s prescription is very narrow. It highlights the bigger problem we have around these parts. We think of products, technologies and their impacts in isolation.
In my books, empathy goes beyond
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