What’s Half of Nothing?
Camera reviews are not only pointless, but are also kind of rigged. And there is no better testimonial for this camera hype machine than the “review” of Fuji X half camera by PetaPixel. Fuji X half camera is a camera that has vertical optical viewfinder and a vertical rear LCD. It has an 18-megapixel one-inch sensor, an equivalent of 32mm lens, and uses a 3:4 aspect ratio.
The camera might be a nod to the TikTok-ing of visual culture, but it is as style over substance as you can get. Yes, Fuji is trying hard to experiment with form factors and leaning in on its film heritage. And yes, that’s a good thing. However, that doesn’t necessarily mean it is beneficial. I know it is hard to convince many, but from my perspective, I only expect camera phones to become even more powerful. I will let a real camera guru
