Sorry (State of) Siri

During today’s iPhone 12 launch event, Apple proudly noted that its voice command service, Siri, was now running on a billion devices and had 25 billion interactions. “That’s less than one request a day. Does that mean most people don’t use Siri often, or at all?” noted Scott Austin of Dow Jones. I am not sure if these 25 billion interactions include accidental triggers, but if they are, then Siri is in even more sorry state than I had thought.

I have done my best to use Siri for simple tasks such as adding appointments, to-dos, playing music, and increasing and decreasing volume. And whenever I do, my experience has been very hit or miss. It often involves repeating myself. And I am a longtime denizen of the Apple ecosystem.

Whenever I use Google Assistant, it is accurate with its answers, and more importantly, it understands my accent. Many friends


Why without context Google’s billion device “Assistant” claim is B.S.

Google says its “Assistant” (the voice-based query service) is soon going to be on a billion devices –primarily phones, and a majority of them being on the Android phones. There are some obvious questions that the report should have covered. For instance:

  • Are these pre-installed on the OS as part of deals with handset makers or phone companies?
  • What some money involved to get these pre-installed if they were pre-installed?
  • What percentage of these were downloaded by end customers?
  • How many Google Assistant speaker-type devices has the company sold and not just given away as part of some promotion?
  • What is the number of daily active users of the Google Assistant?
  • How is the daily usage trending? Any data? Claiming global active users have grown four times over past one year is utterly meaningless!
  • What countries is the Assitant popular in?
  • And is it GDPR compliant?
  • How does it correlate with


Should Spotify buy Sonos

If some job listings are to be believed, then Spotify might be getting into the hardware business. I am not sure, how much of that is true, but it makes perfect sense. Spotify should be thinking about vertical integration — its content, its distribution and its own speakers — it wants to compete with Apple, Amazon, and Google. Those three companies are making their speakers, have their music services and have their distribution channels.