“One of the strategic tasks of an innovator is to deter imitation for as long as possible. This applies not just to companies in established markets, but to startups that are creating new markets. Startups too must try to deter imitation,” writes Jerry Neumann, who happens to be one of my favorite thinkers. He is back with a new essay around moats, innovation, and competition. I would urge you to drop everything and read this piece.