How do we fix the “Too Many Newsletters” problem?
“I subscribe to so many Substacks, and I read zero of them,” quipped Foursquare co-founder Dennis Crowley on one of his social accounts (I honestly can’t recall which one). This perfectly encapsulates the issue with the newsletter ecosystem.
Email newsletters were intended to address the problems of “RSS feeds” by consolidating all the information in your inbox. They aimed to streamline reading and information consumption. Newsletters promised to help writers stand out amid the noise.
However, we now face the same issues that plagued blogs— an overwhelming abundance. With platforms like Substack, Beehiive, Ghost, and Buttondown making it so easy to start a newsletter, it’s no wonder we’re inundated with “newsletters.” Just as blogs transitioned from being lauded as efficient to becoming tools for content marketing, newsletters have similarly become synonymous with content marketing.
The frequency with which people add me to their Substack email newsletters weekly is remarkable. What many don’t
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