What really is time in the time of pandemic

I wanted to go out and make photographs. Instead, I turned off my alarm and just lay on my back, looking at the ceiling, as if constant staring could turn it into a big blue vista. I kept thinking about a dubious milestone: 90 days in…whatever you want to label it: self-isolation, lockdown, quarantine.

The irony of our “new now” isn’t lost on me. While our attention is getting fractionalized (even atomized), the past 90 days have been a big, gelatinous blob. I desperately want not to think about how it was winter when I started to isolate, and now the summer is gently knocking on the window of my tiny apartment. It used to be 55 degrees during the day. Today, it is already in the mid-60s before 7 am.

Will the pandemic finally break us free from the traditional idea of time and all its trappings? Whether it


Abe Burmeister

Abe Burmeister used to be an information designer where he made interfaces for real-time stock networks. Now he is the fashion designer & co-founder of Outlier. He was born in Manhattan but has since defected to Brooklyn.


Introduction


Abe Burmeister is the co-founder and co-creator of cult favorite clothing brand, Outlier. To call their products technical clothing is really under-appreciating what the Brooklyn, New York-based company does. Every time I see their products, I see the future of clothing in a world limited by resources due to our changing climate. I see a path to a future wardrobe, where clothes are not just known for their style, but for their ease of use, longevity, and ingenuity. He has been at it for nearly a decade, and now you can see larger brands jumping on the bandwagon.

According to their website, “Outlier was born in the Spring of 2008 when a