What Facebook and P&G have in common?

Facebook’s Creative Labs seems to be busy — a new variation of its Paper app and latest Snapchat challenger, Slingshot are latest among the many experiments that world’s largest social platform tries to define its future. In the July/August 2014 issue, Fast Company magazine, talks about co-founder and CEO Mark Zuckerberg’s “Facebook everywhere” strategy. 

The article only reinforces my recent conclusion that the future of 10-year-old Facebook was similar to the strategy adopted by 175-year old Proctor and Gamble. I came to that conclusion, when I read Facebook CEO and co-founder Mark Zuckerberg describe his plans for the future in a recent interview with The New York Times.

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