Mobile, Search & The Continental Drift

Continental drift is the movement of the Earth’s continents relative to each other, thus appearing to drift across the ocean bed.(*)

eMarketer estimates:

  • The number of smartphone users worldwide will surpass 2 billion in 2016. In 2015 there will be more than 1.91 billion smartphone users across the globe. By 2018, more than one-third of the world’s population, or more than 2.56 billion people.
  • Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion on mobile in 2015, a 60% increase over 2014. By 2018, that figure will reach $158.5 billion, when mobile ads will account for 22% of all advertising spending worldwide.

Continue reading “Mobile, Search & The Continental Drift”

The Notification Network

Paul Adams, vice president of Intercom (and previously with Facebook and Google) has written an extensive (and somewhat technical post) about the new improved “notification” capabilities and their impact on how apps are used and ultimately perceived. “The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important,” he writes. I am in agreement with Paul, as I wrote about precisely the same thing in my column for FastCompany. The new notification network, I wrote is part of a change in behavior inspired by smarter smartphones pointing out that “New fortunes are made whenever someone develops a tech advancement that makes our digital lives easier.”

What I am reading today

Behind the scenes of Monster : A Quora guide to Pixar The psychology of language: which words matter the most when we talk. [Leo Widrich] Why the smartphone camera changed photography forever [James Bareham] In defense of San Francisco‚Äôs Techies. Lot of tech-bashing going on in San Francisco. Much of it is right, some of … Continue reading What I am reading today