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SnapChat

Posted on February 12, 2018

Why Snapchat can’t control its narrative

Couldn’t agree more with this statement from Bill Gallagher, author of “How to Turn Down a Billion Dollars: The Snapchat Story.” 

“Snapchat struggled a lot with controlling narrative in the media in part because Snapchat’s user base doesn’t overlap that much with Instagram’s user base who cover these things.”

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