Startup Lessons

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No matter where you look, the technology industry — from stalwarts to startups — is going through a reset. And that has led many companies to lay off people, cut costs and pare back their ambitions.

For so many of our startup founders, this is a new experience — a whole generation of entrepreneurs hasn’t experienced a bear market. And as a result, they don’t have frameworks to deal with this new reality. It is not as if they don’t want to deal with the situation. It is just that most founders are biased towards optimism (as they should) and have a hard time optimizing for the realities of tough times.

One of the toughest tasks for founders is figuring out how to tighten their belts. It is hard to decide how many people