October 2022: A Personal Update + Some Good Reads

Hello Friends 

It has been a while since I sat down and wrote one of these personal updates— the last one was when summer was like a cat about to stretch itself. And here we are in Autumn, the season of color and cool air. A time when baseball has become a bit more urgent. And we start thinking about festivals, jingles, and worrying about the winter ahead. It is also why people around the world start craving that disgusting drink, Pumpkin Spice Latte! Nevertheless, the reason why we love this concoction is that it triggers memories of this season. According to two scientists who researched the problem, the trigger is the smell. 

“The association that the smell has with the season in our memories allows it to powerfully evoke the refreshing feelings of fall,” according to Jason Fischer, assistant professor of psychological and brain sciences at Johns Hopkins. The smell is


Steve Tidball of Vollebak on the Future of Clothing & Exotic Materials

Steve Tidball—the CEO and co-founder of Vollebak—is passionate about leveraging technology and science to create the clothing of the future. He and his brother co-founded the apparel brand in 2016 and have completely shaken up the industry. They focus on creating clothing from exotic materials such as graphene and algae, each with its own unique purpose. 

How did their business come about? What sparked the idea to launch something so revolutionary? Learn more as Steve and I chat about the future of the clothing industry, science & technology, and Steve’s love for uncommon materials. It’s a fascinating take on an industry that has gone untouched for far too long. 

Outline of This Episode

  • [0:17] I learn how Steve Tidball was inspired to launch Vollebak
  • [3:40] Vollebak: extreme clothing for extreme conditions
  • [5:25] Experimenting with uncommon and exotic materials – why?
  • [14:50] It’s only relevant if it’s actually adopted
  • [16:47] Their journey from advertising to


Silicon Valley: A Reality Check

If you are tired of the negative narrative around Silicon Valley ecosystem, then you might want to read this piece. It does what is missing in many of the news reports in technology — context and perspective. A lot of great things are happening in Silicon Valley — you just have to look.

The unique thing about Silicon Valley isn’t that it’s got overpriced status goods designed to separate rich people from their money. The unique thing about Silicon Valley is that it’s got anything else.