Apple, Attention & Competition

Scottforstall

I couldn’t help but notice that Apple announced that it was getting rid of iOS chief Scott Forstall and retail boss John Browett on the day Microsoft announced its new Windows Phone 8 and Google announced a slew of new Nexus devices including a new 10-inch tablet. That is a good way to suck the oxygen out of the room and divert attention away from the rival products. As for the move itself – I said it on Twitter: if you do your job and do it well, Cook is okay making you rich. If you mess up, don’t let the door hit you on the way out. Browett was a disaster and wrong guy for the job. Forstall forgot he was Steve’s guy, not Steve Jobs.

John Gruber has the best analysis on the Forstall exit.