When reading Kevin Tofel’s live blog of Blackberry 10 launch, I saw that Alicia Keys was invited on stage to help with the launch and give it a little bump. [She is the new global creative director at RIM, by the way.] It reminded me of the Windows Phone launch with Jessica Alba coming out as a celebrity endorser. I wonder why these companies think they need endorsement from these so called stars. It is not like they are huge influentials and make a purchasing decision easy. Interesting, at Apple launch events, the only star is the iPhone.
Om Malik is the founder of Gigaom. He is a venture partner at True Ventures. Om is the author of Broadbandits: Inside the $750 Billion Telecom Heist. He has been blogging for over a decade and in the past held various staff writing positions at Forbes.com, Red Herring and Business 2.0. He also has contributed to the Wall Street Journal and the Economist. He is the founder of Desiparty.com. His full bio is here.