iTunes

Tyler Hayes, a music/music-tech writer pinged me to find out what I thought about iTunes and how it could be re-made. Since I was traveling overseas, I replied via email and today some portion of that email appeared in How Apple can turn iTunes into an industry dominating streaming service for The Week.  With 800 million customers and $5.2 billion in digital sales, the company clearly has an opportunity to find success, as long as it figures out a way to reinvent iTunes and once again becomes a leader, not a follower. Here was my response to Tyler. 
 

When I see iTunes today, I see a static and archaic piece of software that is bloated and old. It needs to feel like it lives on the internet and not on the desktop. It needs to have a throbbing pulse that comes from a place where music lives, soars, soothes