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We Are Living in Pinocchio’s World
I have always wanted to own a Montblanc Writers Edition dedicated to Carlo Collodi, the Italian author whose real name was Carlo Lorenzini. He took his pen name from the Tuscan village where his mother was born, and then spent his career writing under a false name about a character who could not sustain one. I grew up reading the tales of Pinocchio, but only read the non-Disneyfied version as a grown-up. The book left an indelible impression on me. It is a great parable for modern times.
In case you were wondering, I did get the pen. It is one of the most beautiful and underrated pens in the Montblanc Writers Series. I have been mildly obsessed with it for a long time. It is not overwhelming, gaudy, or over the top. It tells the full story, not just of the pen but the story behind it. And it starts with the clip, that subtly hints at Pinocchio’s nose.
The cap is where Montblanc’s craftsmen did their most serious work. It is cylindrical, dark resin, topped by the Montblanc snowflake, wrapped in a silver and platinum skeletal overlay, a filigree of characters and scenes from the story, the dark resin visible beneath through the cutouts. The effect is like looking at a shadow puppet theater contained in your hand. The barrel is restrained by comparison, dark resin with horizontal platinum ring banding, letting the cap hold the eye. The nib carries its own engraving tied to the story.
Holding it in my hands recently, I found myself thinking about the story of Pinocchio, and how it throws the names that dominate our headlines into sharp relief — the ones who shape our zeitgeist of half-truths.
Most Montblanc Writers Editions honor their subjects through association. A name on the clip, a period-appropriate color, a design that nods toward an author’s era. My favorites from this series are Edgar Allan Poe, Oscar Wilde, Schiller, and Dostoevsky. And in recent times I have been drawn to R.L. Stevenson. I love these authors.
Compared to these famous names, most people know Pinocchio but not the author behind it. We all have a surface-level understanding of what the story is. Lies equal long nose. We don’t quite understand the real story or know the real author. And that is why the pen itself is so mysterious and, yes, underrated.
Collectors chasing the more obviously prestigious editions walk right past it, missing the one that is actually doing the most interesting thing. Collodi’s story inhabits the pen, and in one glimpse you know it is telling you something. The story it commemorates is not the one most people remember. I do.
The Adventures of Pinocchio was published in serial form in 1881, aimed at Italian children in the way the 19th century aimed things at children, full of suffering, consequence, and moral instruction delivered through catastrophe. The puppet is hanged. He is swallowed by a giant fish. He watches companions degrade into beasts of burden. The world he moves through is predatory at every level, and the institutions that should protect him are either absent, corrupted, or actively hostile to his interests.
I can only imagine the outrage and horror over this story should it have been published today. I am old enough to have been smacked for my stupid mistakes as a kid. So this was actually not a bad story to read. Still, I can understand how much anxiety it might cause today’s parents.
Most people remember Pinocchio as a story about lying. The nose grows. You get caught. Lesson learned. But that reading misses almost everything Collodi was actually doing. The book is a close study of a society where deception has gone ambient, woven into every institution, every transaction. Courts punish victims. Authority figures perform competence without exercising it. Experts are decorative. Society holds together through spectacle and habit rather than accountability. Into this environment, a naive creature is released, constitutionally unable to resist a good story about easy reward.
The nose is the least interesting lie in the book. The interesting lies are the ones that work.
The Fox and the Cat are the novel’s most modern characters. They persuade Pinocchio to bury his coins in the Field of Miracles on the promise that they will multiply overnight. Exploit impatience, exploit greed, frame skepticism as a failure of imagination, and dismiss skeptics as lacking vision. Remind you of someone? Space Cowboy for example?
That structure is so familiar I barely need to name it. But let me name it anyway.
Everyone from Jensen Huang to Sam Altman to Elon Musk spent a decade accumulating what I have called symbolic capital, the reputation, the prestige, the weight of being seen as someone who understands the future better than the rest of us. Now each of them seems to be running some version of the Field of Miracles, with promises that keep not arriving, timelines that dissolve, products that exist primarily as announcements, and platforms run as machines for generating more reputation regardless of what they actually do. They don’t need to be right. They need to be believed. Velocity is the new authority, and no one has weaponized that more effectively.
We are living, as I wrote years ago, in the golden age of half-truths.
Your average influencer flogging a supplement, a course, a skin cream, or a crypto token on TikTok and Instagram is running the same operation, just cheaper. The confidence is the product. The audience wants to believe. The Field of Miracles is open for business everywhere you look.
Collodi in 1881 was writing about all this at a point of major societal inflection. So perhaps now you understand why I am drawn to this story. Pinocchio is a story about a society organized around deception.
The Land of Toys is the sequence that haunts me most, especially now. Children abandon school and responsibility for a place of permanent amusement. They play. And then, gradually, they begin to change. They grow ears. They grow tails. They become donkeys, beasts of labor and exploitation, stripped of language, used until they break.
This is a parable of who we have become, a BNPL-fueled spectacle in itself.
Collodi was writing during rapid industrialization and the early emergence of mass entertainment. He understood, earlier than most, that distraction offered as pleasure can be a leash. The children who choose the Land of Toys over school are not liberated. They are owned more completely than any schoolroom could manage.
The algorithmic feed is the Land of Toys. It is built to keep you there past the point of nourishment, past the point where you are even enjoying it. Outrage travels faster than understanding. Spectacle beats judgment. The algorithm doesn’t care whether something is true. It cares whether it moves. And it keeps you scrolling, reacting, and returning in ways that benefit the platform, not you.
The political system has learned the same lesson. Governance is slow and grinding and unsatisfying. Performance is fast and shareable. We have built media and political economies that reward entertainers over administrators, and the clean story over the complicated truth.
Collodi refuses to assign blame only upward. That is what keeps the novel from collapsing into moralism. Pinocchio is deceived because he wants to be deceived. He chooses shortcuts over work, belonging over truth, spectacle over judgment, every time, until the costs become too steep to ignore. The Fox and the Cat succeed because he hands them what they need. His credulity is not innocent. It is participation.
The grifters and the hucksters and the influencers selling impossible things succeed because audiences reward certainty and punish doubt. They honor confidence and resist complication. A clean story about a genius who will fix everything travels faster than a difficult story about tradeoffs. The Field of Miracles stays open because people keep wanting to bury their coins there.
The Fox and the Cat is how the whole thing works.
Pinocchio becomes real, becomes human, only after he accepts obligation. Collodi is saying that it is important to have self-governance. It is necessary to choose the difficult truth over the easy satisfying one. That doesn’t jibe with everything the attention economy is selling, dopamine hits delivered so frequently that it becomes hard to distinguish stimulation from autonomy.
There is an obvious irony in a luxury pen commemorating a story about the seductions of wanting things you have not earned. The Montblanc Collodi is made to be admired, displayed, collected. And it honors a puppet who had to lose everything, friends, coins, his own body, before he understood what was actually worth having.
I am not sure Collodi would find that irony disqualifying. A beautiful object that makes you think seriously about the spectacle we are living in. It makes you think about what is the cost of being real. It is a more interesting pen to own than one that simply confirms your taste.
The clip is shaped like Pinocchio’s nose because the nose is the one honest thing in a world built on performance. It grows because the body keeps the score even when the mouth doesn’t.
When I hold this pen, I try to remember what that means.
Related reading: Velocity Is the New Authority | The Cost of Lies | Neo Symbolic Capitalism | The Golden Age of Half-Truths
The Adventures of Pinocchio by Carlo Collodi was first published in serial form in Il Giornale per i Bambini, 1881–83, and as a complete volume in 1883. The Montblanc Writers Edition dedicated to Collodi was released in 2011.