We Are Now An Upload (Broadband) Nation
For thirty-odd years, broadband has been sold as a one-way pipe. The download speed was all that mattered. Bigger the number, better. No one cared about the upload speeds, because the internet was mostly something you consumed. Streaming video, loading pages, pulling files from the cloud. Upload was an afterthought.
All that changed when the pandemic came around, and with it came how we used and interacted on the network.
And if you use upload as a core part of the internet experience, cable broadband is losing again. Not only to some of the fiber providers, but to the upstart, tiny rivals, those pesky municipal broadband providers. They certainly have come a long way since I went to Truckee in 2004 to write about their nascent muni-broadband network being put in place by the local utility.
A new report from Ookla, studying 13 months of Speedtest data from 14 of
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