My Thoughts About Apple’s iPhone 16 “Glowtime” Event
Did you know that at one point more than 2 million people were watching Apple’s fall 2024 launch event stream on YouTube? If nothing else, it shows a deep interest in the company and its products. These events — carefully crafted exercises in public relations — seem to have the same place in the modern zeitgeist as fashion collections being unveiled every season. Predictably, we are either disappointed or excited about what is on show. It’s not surprising that the reaction from those who follow Apple and its products is divided.
It’s hard to internalize, but we are at the end of the “phone hardware” cycle. From 1996 to 2007, we had a world dominated by 12-keypad phones that did a few other things. From 2007 to 2024, we have had a rectangular slab that does many things, including making calls. The first cycle lasted 11 years. This one has
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