betaworks

Betaworks’ John Borthwick in a must read essay on the state of the media writes:

It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it. Its a complex world we are creating. And beneath this somewhat toxic mix of speed sharing and skimming there is an undercurrent of longer form media use.

You can call it long form! You can call it features! You can call it whateverthehellyouwanttocallit! The fact is story telling and great writing always finds an audience. The