Future Shocked

It has been 50 years this month since Alvin and Heidi Toffler published their book, Future Shock. The Tofflers have since passed on to the next plane. However, they have left behind a work, that is amazingly prescient, especially when seen in the context of the current pandemic and its impact on society. “The future … Continue reading Future Shocked

What Work

Uber and Lyft, in response to a California court ruling that all drivers must be reclassified as employees with benefits, are threatening to quit doing business in the state. Putting the news, and the legal posturing of Uber and Lyft aside, the judgment and its possible impact on other gig-economy companies that rely on independent contractors will … Continue reading What Work

The Power of Distributed

Talent is evenly distributed around the globe, but opportunity is not.

Nearly 15 years ago, I would often talk to young Matt about many topics including WordPress, the changing dynamics of media and how work will change. He taught me a lot about open source software. I talked about broadband, connectivity, and connectedness. In 2004, I wrote a piece called, Escape from Silicon Valley. In that story, I looked at how broadband was inspiring founders to go “broadband” instead of going west.

I had launched a blog called WebWorkerDaily, and like many of our initial efforts (NewTeeVee and Earth2Tech), it came a little too soon to the market. I believed that the Internet’s killer app would be work and if you look around today, many find work on the Internet. Others find the demand for their skills. And hundreds of millions use the Internet to get the job done.

Matt would eventually help kickstart a movement — WordPress and then start a company, Automattic, and in the process become the biggest escapee from Silicon Valley.

Now here we are in 2019, and Automattic has grown to 900 employees working from 68 countries. I’ve learned so much about distributed work. I know it’s the right path.

Today, he launched a blog and podcast to share the lessons he has learned from being part of a fully distributed company, one which looks beyond the confines of dogma and conventional Silicon Valley thinking to find an edge and a way forward. He is talking to other executives and founders who are using distributed work as a core business philosophy so that others can learn from each other.

How can we work better and smarter in the decades to come—and what’s the moral imperative driving our desire to change? How can we build a more inclusive world, in which everyone has an opportunity to shine?

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