Like a great work of art, a good name should live forever — David Placek. It was in early 1998 when I called David Placek. His company, Lexicon Branding, had recently come up with the moniker Pentium for Intel. And nearly a decade earlier, he came up with the name PowerBook, helping to turn Macintosh … Continue reading What’s in a name? A lot.
The most recent issue of my weekend newsletter, in which I conveyed my disinterest in engaging with products equipped with surveillance-type technologies, elicited quite a reaction from the readers. I was personally shocked by the number of people who were in agreement with my desire to have devices that eschew the add-ons from big technology … Continue reading The Comfortably Dumb