Last month I published my reflections on ten years of blogging, constantly. With over 11,000 blog posts, I have formed some ideas about what are some dos and donts. They are not rules, but my own guiding principles that have helped me stay focus and keep doing what I love to do – blog. Hope they are helpful.
- Blogging is communal: In 2008, I wrote that “blogging is not just an act of publishing but also a communal activity. It is more than leaving comments; it is about creating connections.” That is the single biggest lesson learned of these past 10 years. Every connection has lead to a new idea, new thought and a new opportunity.
- Being authentic in your thoughts and voice is the only way to survive the test of time.
- Being wrong is as important as being right. What’s more important — when wrong, admit that you are wrong and listen to those who are/were right.
- Be regular. And show up to blog every day. After all you are as fresh as your last blog post.
- Treat others as you expect yourself to be treated.
- Blog if you have something to say and respect your reader’s time. If you respect their time, they are going to give you some time of their day.
- Wait at least 15 minutes before publishing something you’ve written—this will give you enough distance to edit yourself dispassionately.
- Write everything as if your mom is reading your work, a good way to maintain civility and keep your work comprehensible.
- Blogging is not about opinion but it is about viewing the world in a certain way and sharing it with others how you look at things.
- The tenth lesson comes from Kevin Kelleher when he was writing for us back in 2010. In his post, How the Internet changed writing he noted that forget tailoring headlines and posts for search results and remember that “writing with snark is like cooking with salt — a little goes a long way.”
Hope you get sometime to read the complete post over on GigaOM.