Of all the books I have read, there are two that stand out, not because they were the most well written or perhaps the most famous. They are two books that made me view the world with a fresh perspective.
When I was reading The Number by Alex Berenson, it became pretty obvious that the curse of quarterly results is leading to short-term thinking and will be the undoing of the pursuit of big ideas by large companies.
No one wants to think about the fact that Apple, like Gucci and BMW has achieved what I call aspirational escape velocity. If Chinese are ready to line-up for a product (iPhone 4S) and pay a premium for it, even though likely that a cousin is involved in putting it together, something must be going right. So why isn't buying an Apple product like an iPhone or an iPad the new normal?