What is Vans [Video]

It was never about waving around the brand like a flag, it was always about the people – Paul Van Doren, founder of Vans shoes.


  1. Steven Chayer says:

    June 27th, 2012 at 6:12 am Reply

    Om, thanks for posting this. My two boys are Vans fans and many of their friends are too. I knew that owning & wearing Vans was an important lifestyle statement for them. I appreciate it more having seen this video. They are going to love this video when I share it with them.

    1. Om Malik says:

      June 27th, 2012 at 6:27 pm Reply


      Thanks for sharing your story with me. I love the story of these brands and how they transcend generations.

  2. Matthew Stotts (@mlstotts) says:

    June 25th, 2012 at 10:51 am Reply

    I grew up with Vans – their factory was in my hometown (until moving overseas 1994). In the 70s you could bring your own fabric to the store and they would make up a totally custom pair – mine were green camouflage. You hade to wait months and months, but that phone call from the store – what excitement!!! Note: The founder’s name was Paul Van Doren.

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