“The original Paper Denim look book was done with Polaroids. Instagram is the modern equivalent, so when we were talking about doing the look book for the relaunch, it was a natural step.”– Chantel Valentene, Paper Denim & Cloth’s creative director.
Om Malik is a partner at True Ventures. Prior to joining True, he started Gigaom. Om is the author of Broadbandits: Inside the $750 Billion Telecom Heist. He has been blogging since 2000 and in the past held various staff writing positions at Forbes.com, Red Herring and Business 2.0. He also has contributed to the Wall Street Journal and the Economist. He is the founder of Desiparty.com. His full bio is here.