A couple of years ago, when The New York Times wrote about the technology guys who were embracing these zany designs, the concept of wearing socks with crazy patterns went from being cool to being mainstream.What was essentially a way to be unique and different has lost a bit of cachet. Perhaps that is why I think it is time for me to step back and embrace wearing the very basic of socks: colorful solids. This limits my brand options – not necessarily a bad thing.
Om Malik is a partner at True Ventures. Prior to joining True, he started Gigaom. Om is the author of Broadbandits: Inside the $750 Billion Telecom Heist. He has been blogging since 2000 and in the past held various staff writing positions at Forbes.com, Red Herring and Business 2.0. He also has contributed to the Wall Street Journal and the Economist. He is the founder of Desiparty.com. His full bio is here.