A couple of years ago, when The New York Times wrote about the technology guys who were embracing these zany designs, the concept of wearing socks with crazy patterns went from being cool to being mainstream.What was essentially a way to be unique and different has lost a bit of cachet. Perhaps that is why I think it is time for me to step back and embrace wearing the very basic of socks: colorful solids. This limits my brand options – not necessarily a bad thing.