Virgin America Safety Video – Remixed & Awesome

Experience is design and no airline exemplifies that better than Virgin America, which is by far the coolest airline in the US. This new safety video only reinforces my argument, that when as a brand you know your story and can translate that narrative into your products and services, you find that you have happy and loyal customers.

Directed by Hollywood director Jon M. Chu, the video’s dancers, singers and choreographers include alum from American Idol and So You Think You Can Dance. ” the airline is giving travelers the opportunity to be cast in a future version of the Safety Video shown on flights nationwide by submitting their own freestyle “#VXsafetydance” moves via Instagram video! (to enter:

Now only if airplanes had that much legroom in economy class! Experience design is the theme of my Roadmap conference (November 5/6 in San Francisco.)


  1. mstoddart says:

    November 12th, 2013 at 2:20 pm Reply

    Reblogged this on The Stoddart and commented:
    More from the front lines in the ever-escalating war of in-flight safety videos. Just how far can they go?

  2. Frances D says:

    November 9th, 2013 at 11:42 am Reply

    Reblogged this on Far from Done and commented:
    Love it!

  3. jotz says:

    November 8th, 2013 at 4:20 pm Reply

    Reblogged this on jottydotty and commented:
    Virgin America Safety Video- remixed and awesome!

  4. jotz says:

    November 8th, 2013 at 4:18 pm Reply

    Virgin America flight safety video is brilliant! It’s the best safety video I have seen in my experience of travels!

  5. TheStringArray says:

    November 3rd, 2013 at 6:32 pm Reply

    Just discovered your blog and loving every bit of it.
    Air New Zealand did another interesting one. They took a more outdoor approach… hilarious xD

  6. Dad in Manila says:

    November 1st, 2013 at 5:12 pm Reply

    cool in-flight safety reminder

  7. JW McCabe says:

    October 29th, 2013 at 4:29 am Reply

    USA! I love Virgin America such a great airline. Ironically on a few of the M.E. airlines, have a cartoon explanations. It’s a great way to generate interest and reinvent a boring but necessary part of flying.

    1. Om Malik says:

      October 29th, 2013 at 4:54 am Reply

      What’s not to love. The Purple colored lighting is all I need ;-)

  8. Hadassa says:

    October 29th, 2013 at 4:14 am Reply

    It was amazing……….♥☺♥

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