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The Guardian is reporting a big stink grocery chain Sharwoods made when it named one of its curry sauces, Bundh.

bq. So confident was Sharwoods that its new Bundh sauces would be a hit that it backed the launch with a huge £6m television advertising campaign created by Labour’s advertising agency, TBWA. What it failed to foresee was that “bundh” in Punjabi has an altogether less savoury meaning – the nearest English translation being, to put it bluntly, “arse”.

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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Letter from Om

A (nearly) daily dispatch about tech & future.

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