The Guardian is reporting a big stink grocery chain Sharwoods made when it named one of its curry sauces, Bundh.

bq. So confident was Sharwoods that its new Bundh sauces would be a hit that it backed the launch with a huge £6m television advertising campaign created by Labour’s advertising agency, TBWA. What it failed to foresee was that “bundh” in Punjabi has an altogether less savoury meaning – the nearest English translation being, to put it bluntly, “arse”.