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Last evening in a chat with my sister who lives in really cold Michigan, I found out that Pillsbury dough boy has recently started baking Indian breads like Parathas. I have not been able to find the details on this, but it is a pretty significant development. In other words this is beginning of the mainstreaming of Indian cuisine in North America.

I know our cousins in Britain have long had pre-packaged Indian foods as part of the standard fare in grocery stores, but this could be a start here in the US. I just wonder when there will be a chain of restaurants called, “Panjabi Tandoori Chicken” and Macy’s will do a Harrod’s. Oh I am hungry!

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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Letter from Om

A (nearly) daily dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

Check your inbox or spam folder to confirm your subscription.

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