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A few weeks ago I had written about the whole racial melting pot thing and mixture of races. Well who knew it was actually a big trend. I for one did not have any idea about that, but New York Times says it is. One NRI picked in this, Ujjawala, the new face of YSL.

bq. Ethnically ambiguous casting has been slower to make inroads in the fashion world. The casting of multiracial models “is just beginning,” said Nian Fish, the creative director of KCD in New York, which produces fashion shows. “Fashion is taking its lead from Hollywood.”

bq. One who typifies the trend is Ujjwala, a model from India and the new face of YSL Beauty, a prestigious cosmetics brand. “Ujjwala is a woman of color,” said Ivan Bart, the director of IMG Models, which represents her, “but look at her and begin to play a guessing game: Is she Mexican, Spanish, Russian? The fact you can’t be sure is part of her seductiveness.”

Of course that was the allure of Saira Mohan as well!. Hey does anyone else feel that we have read this story before, perhaps in Newsweek?

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

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