Urban Desi, a new show is all set to make a debut on Kiss 100 of UK with Rishi Rich as the Dj, according to Digital Spy.

bq. Rishi Rich, producer for the likes of Britney Spears, Mary J Blige, Craig David and Mis-Teeq. Rich will host a new Friday night show with an ‘urban-desi’ sound, including R&B, hip-hop, dancehall and all sorts of street genres.

bq. “The term ‘superstar DJ’ doesn’t do justice to the status of Kiss 100’s latest signings,” said Programme Director Simon Long. “Mark Ronson is the DJ of choice for New York’s celebrity party circuit, while the biggest artists are queuing up to employ Rishi Rich’s talents. Listeners can expect two very different sounding shows from these chart-topping music heroes.”

Kiss 100 is late to the party, according to this report.

bq. “BBC Radio 1 already hosts a late night Saturday slot with Bobby Friction & Nihal and Panjabi Hit Squad have their show on BBC 1Xtra on Tuesday nights. You can catch Rishi Rich’s new radio show at 12 am on Friday nights / Saturday mornings starting 30th January.”