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ALBombay-based music video director Anthony D’Souza has been hired to direct music videos for Carlos Santana and Avril Lavigne. “I had to pitch for the task, of course. I sent the artistes’ music managements a copy of my newest video- Sarrosh’s ‘Hey Ya.’ I was thrilled to hear from them. They must’ve been really impressed with the video,” he told Music India Online. He heads out west in August where he will start working on the videos. “I’m a huge fan of Santana, so working with his music should be easy. As for Avril, I can assure you that it’ll be a video that goes with her already existing image. There’s no way I can show her as a ‘serious, mature woman.’ “

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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