Applematters’ Devanshu Mehta thinks Apple needs to go Web 2.0 desperately. “With .Mac, Apple has had its foot in the web services arena for quite a while, but the mismanaged triple-whammy of high subscription cost, Macintosh dependence and Apple application dependence they have effectively taken themselves out of the market. But web services may still be what decides whether Apple floats or sinks,” writes Mehta.