Good to go, a line that is often used by Niall Kennedy is now being featured in four ad campaigns:
3. Taco Bell and
4. Sports Beans.
David Nottoli, a veteran ad-man writes on his blog… “a one-dimensional approach to creating communications based solely on an “insight” gleaned exclusively from consumer research reports.” Could not agree more, and thanks to him, I understand why we keep seeing the same subliminal messages and imagery in ads again and again.