Is it me, or are you suffering from the 2.0 fatigue. Everything is 2.0…. no it is not …. what it is complete and absolute lack of imagination. 2.0 is devoid of even a pretension of creativity or thought. So stop it please…. find a new buzz word.
Find your own “progressive term” and not follow the herd. I don’t know what 1.0 is so I don’t know what 2.0 is, and don’t care what Dell 2.0 is: Dell, only with twice the explosive power? Voice 2.0? How about just clear voice? My good buddy, Pip Coburn who was living it up in Monaco at some digital media boondoggle, writes:
This week I had to hear about “Security 2.0”. Here is Symantec’s CEO John Thompson’s definition as relayed by our friends at Computergram: “Security 2.0 is not about a new service or one killer app. It is about mitigating risks in order to seize the opportunity we have…” Almost as clear as what a service oriented architecture is, huh?
11 thoughts on “Stop the 2.0 Madness”
om – You are so right. It is so tiresome but the press is the partly to blame for this ridiculous proliferation of everything 2.0. The only place in my life which is not 2.0 is my kids and come to think about it if they would be more open to sharing it would not be so bad.
cyber(everything) – expired
MixedCase – expired
(everything) EXTREME – expired
i(everything) – expired
(everything) 2.0 – expired
Careful what you wish for, it might be worse – everything that gets noticed MUST be done to death.
Small anecdote – don’t know if you’ve heard, but Fernando Alonso and Renault clinched their second consecutive Formula One championship this week end. Now I saw a few press people/bloggers calling this… Alonso 2.0 🙂 It’s a trend, not much you can’t do about it.
Om, probably you should TM all the rest of the 2.0 ‘s like OReilly did with web2.0…and then send a C&D letter to all the other 2.0’s 😀
And you can mock all the “2.0” family and make a point by starting gigaom20.com 🙂
That is a good idea. I can start Om20.com
thanks … for the suggestion.
For all you know, om20.com is already taken :-)…unless,of course you own it (couldnt verify from registrar info)
that is right… i actually own the domain name .. he he
The #.# number naming campaign needs to be blamed on Esther Dyson and her Release 2.0 newsletter (now part of CNET). I saw a demo of a forthcoming redesign of a major financial/business portal and sure enough, it was “2.0”
Just say no to 2.0 and start moving to a random number. Me? I have decided, beginning today, that I am Churbuck 3.14159265358979
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