Alexa, and its short comings were subject of a short piece a few days ago, over on GigaOM.com. Now Jason Calacanis is pushing a social hack that will further expose Alexa’s shortcomings. In case you are interested, check out Jason’s blog, and sign-up for it. Unfortunately, I am going to sit this one out, and instead watch from the sidelines. Tom Raftery has some doubts, and rightfully so.