“When you play other people’s game, the game is always rigged against you.To win, you have to play your own game.” ….My friend Hiten Shah tweeted something I mentioned to him and Tim Young over a coffee at Sightglass, my favorite espresso cafe in San Francisco. Those two have started a twitter meme — #shitomsays — this is stuff I sometimes say. They think it should be shared with rest of the world. Maybe!