BillShrink.com, announces its new corporate name Truaxis (www.truaxis.com). The new Truaxis name reflects the company’s expanded service offerings, including its ability to intelligently and securely use transaction data sets to enhance relationships between financial institutions, businesses, merchants and their customers. (Press Release)

They have gone corporate. The new name is well, forgettable. I am going to miss those cute infographics and comparison charts they created for phone buyers.