Looks like long awaited consolidation in the “deals” space has finally begun. Gilt is buying Buywithme for a discount. Question is why do we keep thinking of these as technology companies. They are retailers and discounters on the Internet. Nothing more, nothing less.
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Interesting note is that they both have large VC backing from Matrix Partners.
Additionally, with Groupon launching the new high-end range, I can imagine Gilt can use the extra feet on the street to expand to more cities.