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“There might be 10 clones here, [but] there is also 20 clones from the United States right? You know, being copied is something that I think that every successful company will go through. Our biggest defensible asset really is our community, and I think that’s the thing that you’re not going to find on any of these replicas.”

Instagram co-founder Kevin Systrom on clones of his fast growing service that now has 12 million users. I agree. It is not the filters or the features, it is people and their emotional relationship with a product who make a startup successful. Here is a link to my conversation with Kevin from GigaOm Mobilize.

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A Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

Om Malik is a San Francisco based writer, photographer and investor. Read More

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A Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

Om Malik is a a San Francisco-based writer, photographer, and investor. He has spent three decades in the trenches of Silicon Valley as a journalist, entrepreneur, and, more recently, as a venture capitalist. He has been writing about the commercial Internet since its birth. Read more

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