4 thoughts on “On the Internet, you can blend your own scotch whiskey!”

    1. I live in America and write in American english, hence Whiskey. Otherwise I would have used queen’s english and I was educated in that particular form of English.

  1. Mass Customization was really popular a couple of years ago in Germany. It all started with custom mixed cereal (mymuesli.de) and soon spread into all other products like liquor, beer, chocolate, clothes (e.g. shoes by adidas).

    It does seem to have stagnated since though, and never made it to adoption in the mass. It’s more of a gift kind of thing which you only buy a couple of times/year.

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