7 thoughts on “On social web, headlines makes all the difference”

  1. While NYT’s headline may be more “dignified,” it seems to me to that Forbes just did it better. Oldskool or digital age, writing a great headline has always been an art.

    Forbes’s headline is more specific, more immediate, more urgent, and more memorable. College journalism professors will be using this example for years to come.

  2. Thanks for taking the time to write this Om. I am adamant about the importance of titles and agree you should avoid crossing the line where you are misleading readers. Anyways … hope all is well!

  3. I’m not sure it has to do with short attention spans, it’s more that we have such a large flow of information that we need to quickly “filter” the bland or less interesting and find the needles in the haystack. A shiny needle stands out more.

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