What’s Hot? The Color of Food.

Iconoculture team went to the International Home and Housewares Show in Chicago and found “a culinary color palette pervaded every exhibit area.”

Styles popped up in a gelateria of colors: creamy pistachio (Natural Home’s plastic-alternative bamboo utensils), icy raspberry (Charles Viancin’s Spatula Bouquet) and juicy blood orange (Bodum’s tea kettle). Aladdin served up a garden of tasteful hues with the launch of its collapsible food storage collection in a beefsteak-tomato red, deep eggplant purple and bright tomatillo green. Citrusy tangerine (perhaps inspired by Pantone’s 2012 color of the year, Tangerine Tango) made multiple appearances on Wesco’s spacey trash can, Crane’s water-drop-shaped humidifier and KitchenAid’s appliance lineup. We spotted a buttery yellow on Olio’s innovative iron, while a crisper lemon tone appeared in Broksonic’s line of vase-like humidifiers (a rich chocolate pigment is another option).”

Those colors are going to be hell on your diet. Ironically, at GigaOM East, we have an air-conditioning duct painted pistachio green. Wonder whose ideas that was!

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