“The Kashi brand is owned by Kellogg Company, one of the largest breakfast cereal makers in the world. The ownership base of Kashi is still not widely recognized or common knowledge, especially since the Kashi website continues to paint a picture of being a small company. Investigations into Kashi cereals show deceiving claims after their breakfast products were found to be riddled with genetically modified (GM) and pesticide loaded ingredients. ” via
So much for buying stuff that is healthy and from a small brand. It is also a rude reminder that one should pay attention to the ownership of so called “cult” and “authentic” brands. I only learnt the other day that Illy is now owned by Coke.