“There is a huge difference between creating a brand and creating buzz. A buzz is what you create about a brand, and that’s quite different than creating the brand itself. Keith Reinhard, a legendary ad-man. (via Advertising Age)
One thought on “Of buzz, brands & social media”
Buzz is one thing – reality is another (sometimes reality is hidden in the buzz).
Do you follow cloud/servers ? There is a small company that sells a memory called HyperCloud (IBM/HP just started selling it).
It is going to takeover the server memory business next year (and is the basis of DDR4 – JEDEC will license it).
It will own LRDIMMs this year (in fact there is a cloud over LRDIMMs – they challenged IP – that IP got reaffirmed and strengthened – you know what happens when patent reexams challenges fail).
If you or Jo Maitland are interested, drop me a line.
Right now buzz is about LRDIMMs for Intel Romley and DDR4 for 2013 (reality behind it not covered).
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