There are 2 types of interviews…

A post on Fred Wilson’s blog prompted me to write something that has been on the back of my mind. I think there are two types of interviews, especially at our industry conferences. One’s that focus on information and others that focus on insight.

I like both formats and find both useful. It is just that, these days informational interviews are more popular because they result in details that can become “news fodder” for the hungry & hyper blog-based media machine. The ensuing link-swarm activity results in better SEO rankings.

The insight-focused interviews don’t provide as much link juice or sharing on Twitter/Facebook. And you actually need people – subjects, interviewers and audience that is willing to listen, pay attention and converse.

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