From my post, Skype’s present is secure, its future is not
So by all counts, Skype is doing fine under Microsoft ownership. The software giant has kept its paws off the baby. However, the current level of success isn’t enough to mask the fact that the company is facing increased competition from upstarts, who are using social networks and mobile to grow at breakneck speeds and are likely to strike at Skype within a few years. They are all trying to siphon attention away from the classical telephony services – phone calls, SMS and even Skype
What’s challenging about this, too, is that Microsoft has all the ingredients needed to make Skype as ubiquitous as SMS. Integrate it into Windows (replacing Windows Live Messenger), pump up the Facebook partnership, replace Kinect Video with Skype, etc. All easy ways to make Skype the default when people think of video calling.
Skype’s competitors have a massive challenge ahead: winning my mom! There’s a hundred million more moms like mine, they use Skype, and they won’t be changing anytime soon, or later!