Imagine running a business that goes from nothing to billions in a few short years. Your (still messy) systems are built around hyper growth – your culture, staffing, data dashboards you look at daily. Your employees’ expectations. And then, suddenly, you’re plateauing. You’re likely to not recognize it until a couple of months after it takes hold. And before you know it, you’re potentially in decline. It all happened so fast that your company is still tooled for hyper growth. Rebirth v death depends on how well you navigate the Innovator’s Dilemma.