Obvious

• Obvious almost always isn’t. With the sheer number of different world views people have these days one person’s obvious is another person’s revelation. 
• Nobody minds when we state the obvious. Not even geniuses. That’s because it’s a helpful part of normal human communication…where we set context in talking with others. It builds confidence that we understand each other and are on the same page. It is often necessary before jumping to that the next step in the lifecycle.”

Joshua Porter

It is something that is easy to forget especially if you write a lot.